Carb Killa bars nutrition
So what is it that they’ve done to dupe us all? Well if you glance at the packaging (let’s use the Caramel Chaos flavour as an example), what you’ll see is the following: Protein: 23g. Sugars: 1.4g. Impact carbs: 1.4g.
They’re not lying. Those are the correct numbers for the nutritional labels stated. However, they’ve listed sugars twice. Impact carbs are sugars – not carbs. Meaning what? Well, this is perfect example of how brands use cheeky techniques to lead potential buyers into making a very easy mistake. By listing sugars twice under different names, they’re hoping we’ll assume that there are only 1.4 grams of carbs in the entire bar.
But… if you were to read the small print, you’d see that a “Carb Killa” bar actually contains 13.5 grams of carbs (1.4g of which is sugar, referred to as “Impact carbs” on the front). A cheeky 864% of what it reads on the front.
Are Carb Killa bars low carb?
We can assume that a person considering buying a “Carb Killa” bar is looking for something “low carb”. Typically, when we see the words “sugars” and “carbs” separated, we make the seemingly logical assumption that these measurements are of different things. Why would they list the same thing twice under different names? Unless they wanted to trick us in some way…
It’s not even like 13.5 grams of carbs is that much, but this is a perfect example of how brands will deliberately mislead us, hoping we will assume what they want us to believe about their products.
So, despite the name “Carb Killa” (notice they haven’t actually used the term “low carb” – probably because they’re not allowed to), as well as the seemingly low “impact carb” amounts stated on the front of the packet, this isn’t a low carb protein bar.
So for those of you tracking your macros or cutting down on carbs, be sure you read the official nutritional information on your low fat; organic, gluten-free or reduced sugar “healthy” snacks. These brands know what you want, and they know how to provide it without sacrificing the taste of their products.